Someday Soon

Someday Soon is a premium street fashion brand for boys only. By mixing nordic simplicity with classic streetwear silhouettes and details, the designers have created a collection of printed tees, sweatshirts, jackets, pants and accessories that hit just the right balance between comfortable and cool.

Set Ascending Direction

Set Ascending Direction

Someday Soon

This inimitable street fashion brand for boys exploded onto the market in 2015 – the brainchild of Danish couple Jacob and Cathrine Hoilund, who’d spent over 10 years in the industry. The couple were initially inspired by their eldest son’s unique style – and the difficulty they had in finding fashion he identified with. After noticing a huge gap in the market and deciding to go for it, they released their first collection of unique urban-wear to massive critical acclaim. Each range focuses on contemporary cool – comfort and style perfectly combined. Although the designs are intended for boys they are in fact unisex and are suitable for adventurous girls, too! Expect strong prints, colour splashes and fresh, funky designs.

Collections

Printed Tees

Expressive, unique designs with an urban edge – printed tees from Someday Soon are designed to stand out and make a statement.

Jackets Grown-up utility style jackets that are totally on-trend for boys and girls.

Pants Jeans, trousers, joggers and pants perfectly pair with Someday Soon’s printed tees for contemporary cool urban style.

Accessories Casual shoes, trainers and beanies to complete the look – effortlessly stylish, remarkably comfortable.