No Added Sugar

No Added Sugar is a beautiful range of baby, boys, and girls wear with exceptional quality and design, to make your child's wardrobe just that little bit more special.

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No Added Sugar - Story & Ranges

Beautiful baby clothes featuring bright prints and fun colours – products from the No Added Sugar range make perfect gifts. The company started with a humble ambition – to design and create playful t-shirts for babies and children. Owner Deborah Medhurst craved a creative challenge after a largely nocturnal career spent managing exclusive nightclubs and organising luxury parties. Now she needed something that fitted in with her latest vocation – as mum to baby Gabriel. Her original ranges of t-shirts were met with a fantastic reception – and as their popularity grew so did her collection. Now No Added Sugar products include clothing for older children sold all over the world. In 2007 the brand first presented their full collection – which is now stocked in selected boutiques and world-renowned retailers including Liberty, Selfridges and Harvey Nichols here in the UK. Cheeky, fun loving, bold and beautiful - the colours, designs and patterns make No Added Sugar a firm favourite at Pixie.


Babywear for boys and girls

Fun, imaginative and top quality, No Added Sugar’s playful designs are sure to impress little ones and grown ups.