We're delighted to announce that we are a finalist for the national Drapers Independents Awards 2017 in the Niche Fashion Retailer of the Year category.

Drapers are the authority in the UK fashion business and their awards celebrate innovation and talent within the fashion retailing community, identifying who is leading the way in the independent sector.

Pixie, a baby and childrenswear boutique based in the heart of Hale village in Cheshire, was nominated in the niche retailer category and is a finalist along with five other stores in the UK.

Gillian Franks, owner of Pixie boutique, said: “This is a prestigious award and we are incredibly proud of our achievement.”

Passionate about making the Pixie shopping experience one to remember, Gillian has developed a one stop shop for beautiful childrenswear, inspirational and educational craft and construction toys, matched with great womenswear, accessories and gifts.

Gillian continues: “Our business is built on a foundation of excellent customer service and offering a quality product, so I am so thrilled that my efforts have been recognised by the industry after almost seven fabulous years of trading and we are looking forward to attending the awards ceremony in September!”

Pixie had to complete a rigorous application process followed by a store visit from the Drapers editorial staff. The criteria for the judges was mix of good financial performance, a well-devised business plan and lively execution. Pixie was also able to cite it’s fundraising work for chosen charity, Key 103 ‘Cash for Kids’, and the leading support of a local traders group, among its key achievements over the last 12-months.