We're delighted to announce that Pixie Childrenswear has won the CWB Independent Retail Awards’ Best Kids’ Store category for 2017.

Hosted by leading industry trade title CWB magazine, which is dedicated exclusively to the childrenswear industry, the national competition celebrates performance, innovation and excellence in the children’s retail sector.

Established in Hale, Cheshire in 2010, Pixie Childrenswear went head-to-head with entrants from across the country before being named Best Kids’ Store of 2017 by an expert judging panel.

The store, which was judged on everything from customer service through to visual merchandising, specialises in children’s clothing, toys and gifts.

Commenting on the win, Laura Turner, CWB editor and judge of the CWB Independent Retail Awards 2017, says, “Pixie Childrenswear pays great attention to its customers’ needs and tastes, demonstrating in-depth knowledge of its target customer. The retailer invests heavily in marketing, customer service and in-store events and boasts a clear and considered strategy for continued growth and success.”

Pixie Childrenswear’s owner, Gillian Franks, says: “We're honoured to be chosen as the winner in this category; it’s nice to be recognised for all the hard work we've put in over the last seven years and this nomination recognises our growth online, via our new website, and of course our store in Hale and exciting new store opening in Altrincham in the Spring. We’re looking forward to an exciting future.”

Passionate about making the Pixie shopping experience one to remember, Gillian has developed a product range full of pieces which parents will covet for their children, supported by a programme of customer events that memories are made from.

Gillian continues: “It’s always been my dream to have my own children’s clothing store. As a mum myself I understand the journey you go on and I was determined to create a shopping experience that supported and developed this magical time. I am so thrilled that not only is this dream now coming true, but that my efforts have been recognised by the industry.”