Award-winning Childrenswear boutique to open second shop in Altrincham

Pixie Childrenswear is set to open its second store in Altrincham later this month.

The award winning childrenswear and toy shop is set to open its doors on George Street, Altrincham later this month, its second location in Cheshire.

The new 2,000 square foot store is due to officially launch on Saturday the 19th May 2018. Pixie first opened in Cheshire eight years ago, with a shop in the popular village, Hale.

This bespoke, New York-inspired store sells high-quality kids' clothing and accessories for babies and children up to 14-years, an extensive range of educational toys, games and gifts; women’s clothes, accessories, and covetable nursery furniture. Popular brands include Someday Soon, Molo, Scotch & Soda, Angel’s Face, Lego and Top Model, as well as a host of exciting NEW brands.

Gillian Franks, owner of Pixie, said, “From a fledging start we have successfully established ourselves in this niche market and we believe the time is right to open another store. The revitalisation of Altrincham along with its increasing popularity made it the ideal choice.”

Pixie will be a welcome addition to the increasingly vibrant shopping scene in Altrincham; in November 2017 they were crowned winner of the prestigious CWB Independent Retail Awards’ in the Best Kids’ Store category.

Pixie Childrenswear went head-to-head with entrants from across the country before being named Best Kids’ Store of 2017 by an expert judging panel.

The store was judged on everything from customer service through to visual merchandising. Commenting on the win, Laura Turner, CWB editor and judge of the CWB Independent Retail Awards 2017, says, “Pixie Childrenswear pays great attention to its customers’ needs and tastes, demonstrating in-depth knowledge of its target customer. The retailer invests heavily in marketing, customer service and in-store events and boasts a clear and considered strategy for continued growth and success.”

Residents and visitor to Altrincham can enjoy the same highly personalised service, great value and quality products from Pixie in Altrincham. The new shop will also include a flexible space that will be used to host an exciting programme of interactive events, workshops and pop-up shops designed to promote Pixie as a "destination of discovery" for children and families.

Pixie is also one of only a few independent shops to stock the exclusive Someday Soon Jurassic World product range, the result of an exciting collaboration with Universal Pictures to celebrate the new film ‘Jurassic World: Fallen Kingdom’, and which Pixie will be selling from the Altrincham store.

Gillian continues: “We are confident the shop will bring the best that Pixie has to offer to the residents of Altrincham and we’re very excited to become part of the Altrincham retail community.”

Pixie will be celebrating the opening of its new shop in style with a day of in-store activities including competitions, refreshments and goody bags for the first 30-customers* (with gifts from top brands including Lego, Top Model, Molo and Angel’s Face).

* with purchase and while stocks last