PIXIE BOUTIQUE in Hale is going from strength to strength and is looking forward to celebrating its seventh birthday this week.

As well as celebrating seven years of trading, cherished local independent retailer, Pixie Childrenswear, will also be toasting it’s success, for the fourth consecutive year, having reached the national final of the prestigious 2017 Drapers Independents Awards. Judges for the awards, generally acknowledged as the ‘Oscars’ of the fashion retail industry, hailed the boutique as “more than just a shop”.

Pixie focuses on high-quality great value kids' clothing and accessories for babies, children and young teens up to 14-years. Pixie also source stimulating and educational toys and games, women’s clothes, accessories, gifts and nursery furniture.

Gillian Franks, who opened Pixie in the village in August 2010, said: “We are so delighted to be nominated for the Drapers Independents Awards again. My team at Pixie work so hard and thoroughly deserve the prestige and recognition of being shortlisted.”

The Awards honour the achievements of the leading and most innovative stores in the independent sector. Gillian continues: “I am particularly proud of our great range of quality products and the excellent customer service we provide to our customers. This week also marks the seventh full year that Pixie has been in existence, and we’re still going strong, so this double celebration is amazing!”

Pixie will celebrate its birthday in style with 3-days of in-store activities including competitions, refreshments and goody bags (with gifts from top brands including Lego, Top Model, Molo and Angel’s Face).

Despite competition from supermarket chains and online operators, Pixie has managed to stay ahead by focusing on a highly personalised and connected customer experience across online and offline services.

“’We have invested in appealing shop design, training our excellent staff to be knowledgeable so they can go that extra mile in response to customer requests and making recommendations based on an in-depth knowledge of their needs,’” added Gillian.

Pop into Hale on Thursday, Friday and Saturday this week to browse Pixie’s NEW Autumn Winter collections including partywear from Wild & Gorgeous, enjoy a glass of birthday bubbles to help us toast seven years, and claim your FREE goody bag (available on a first- come first- served basis).

Pixie is located on Ashley Road in Hale village. Enjoy FREE gift wrapping and a FREE click & collect service both in-store and with complimentary indie, Black White Denim, in neighbouring village Wilmslow.

About Drapers Independents Awards
The Drapers Independents Awards recognise innovation, reward success and offer independents the chance to network with some of the most renowned and influential names in the UK’s fashion retail industry. The winners will be announced at a lunchtime awards ceremony taking place at The Brewery, London EC1Y 4SD on Wednesday September 13, 2017.