Pixie, has been announced as a finalist for the CWB Independent Retail Awards 2016, one of only two boutiques outside London and the only boutique in the North in this category.

The CWB Awards acknowledge excellence across six award categories for UK retailers of branded children’s apparel, footwear, accessories and school wear. Open to independent retailers across the UK, Pixie has been selected as a finalist in the Best Kids’ Independent Store category.

CWB Independent Retail Award finalists and winners were selected by an impartial industry judging panel and Pixie, a baby and childrenswear boutique based in the heart of Hale village in Cheshire, was nominated in the Best Kids’ Independent Store category and is a finalist along with three other stores in the UK.

Also in 2016 Pixie celebrated their third finalist nomination in the Drapers Independents Awards in the niche retailer of the year category. Drapers are the authority in the UK fashion business and their awards celebrate innovation and talent within the fashion retailing community, identifying who is leading the way in the independent sector.

Gillian Franks, owner of Pixie boutique, said: “We are honoured to be recognised in this category along with three other childrenswear retailers. It’s nice to be recognised for all the hard work we have put in over the last six years and this nomination recognises our growth online, via our new website, and of course our store in Hale, Cheshire. We’re looking forward to an exciting future.”

Passionate about making the Pixie shopping experience one to remember, Gillian has developed a product range full of pieces which parents will covet for their children, supported by a programme of customer events that memories are made from.

Gillian continues: “It’s always been my dream to have my own children’s clothing store. As a mum myself I understand the journey you go on and I was determined to create a shopping experience that supported and developed this magical time. I am so thrilled that not only is this dream now coming true, but that my efforts have been recognised by the industry on more than one occasion.”

About CWB Independents Retail Awards

The CWB Independent Retail Awards 2016, which will acknowledge excellence across six award categories for UK retailers of branded children’s apparel, footwear, accessories and schoolwear.

This year’s award categories, which are open to independent retailers across the UK, are: Best Kids’ Independent Store, catering for retailers who trade solely within the children’s apparel, footwear or accessories sectors; Best Online Store, for those who do not have a bricks and mortar shop and trade exclusively online in children’s apparel, footwear and accessories; Best Footwear Store, open to independents who specialise exclusively in children’s footwear; Best Schoolwear Store, catering for those in the specialist schoolwear sector; Best New Store, for retailers of children’s apparel, footwear and accessories that have opened within the past two years (since 1 July 2015); and Best Baby Store category, which is open to retailers who specialise exclusively in newborn and baby essentials, including baby clothing, nursery product and maternitywear.

CWB magazine is dedicated exclusively to the childrenswear industry and is the only UK trade title serving the entire sector. Covering retailers, buyers, manufacturers, agents and suppliers, it brings its readers the inside story on the childrenswear trade, across the UK and overseas. CWB is published six times a year, with each edition distributed to 3,500 independent retailers, agents and brands across the UK and Ireland. CWB is co-owned by the National Childrenswear Association (NCWA).